Direct Mail Is Worth The Cost

Direct Mail Is Worth The Cost:

Making the case to spend an extra $1 million today, to raise an additional $5.5 million over the next two years.

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Challenge

Acquiring new donors is costly at first, but profitable long-term, and it’s often hard to educate and persuade your executive team to make those long-term investments.

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Our Solution

We noticed that the cost of direct mail acquisition was at a record low.

We advocated to the President and Board for an unbudgeted $1 million to use for additional prospecting efforts

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Results

Direct marketing revenue increased by 14% the next year, and by 22% two years after.